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Abstract


INVESTIGATION OF THE FACTORS AFFECTED ON THE SELECTION OF HOLIDAY LOCATION OF CHILDREN'S PARENTS: AN APPLICATION IN THE CITY CENTER OF SIVAS
The tourism industry provides great economic and employment benefits for many of the world's developed and developing countries. Families represent a large and growing market for the tourism industry. Family tourism increases the importance given to supporting family togetherness, keeping family bonds alive and creating family memories. Increasing importance of purchasing decisions of families, especially in tourism and travel industry, necessitates the adaptation of products and services to the needs of families. In this context, the aim of the study is to determine the factors that affect the selection of accommodation for families with children of 0-12 age group and to compare these factors according to demographic variables. For this purpose, data were collected with face-to-face survey technique with 291 people living in the city center of Sivas province. Explanatory Factor Analysis was applied to the data obtained in the study and a 6-factor structure consisting of 35 items emerged. These factors are called Children's Extras Security, Children's Activities, Location of the Business, Restaurant Services and General Accommodation Services. Then, Independent Samples T test was used to compare these factors according to demographic variables such as gender, marital status and holiday purpose. In addition, one-way ANOVA test was used to compare factors such as age, education level, monthly average income, type of occupation, vacation frequency, preferred board, intermediary institution and average stay duration. Accordingly, the factors differ according to some demographic variables, while others do not change.

Keywords
Families with Children, Choosing a Resort, Explanatory Factor Analysis, T Test, F Test.


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